lululemon membership | End-to-end product design
A $168 membership that pays for itself on day one
As the sole UX and UI designer, I owned the end-to-end design of lululemon's membership program across iOS — from the initial purchase flow through to the full member experience. The membership offered a $100 product at sign-up, making the $168 annual fee an easy sell — but only if the design made that value undeniable at every touchpoint. lululemon activations regularly sell out to the public; members get in first. My job was to make that privilege feel real and effortless across every journey. Beyond the screens, I built a component system adopted by teams across the entire app.
Become a member
Become a member
Story/Info screen
Product story screen
PDP
Why we made this
Add to bag
Checkout
Order Confirmation
Order details
Membership hub
Membership hub
Onboarding
Notifications
Deep linking
Booking flow
Monthly Pass
Benefit | Birthday discount
Benefit | Early access
Benefit | Grow
Benefit | Black Friday
Birthday discount
Birthday discount flow
Notification
Deep linking
Membership hub
Add to bag
Member discount
Ambassador discount
No discount
Account
Gifting and auto-renewal
Business goals
Requirements
Discovery
Competitive analysis
Uses cases (purchase, opt in/out, credit card…)
Screen flows
Copy writer
Legal
Marketplace
Membership Hub
Marketplace | CDP
Marketplace | PDP
Early access
Deep linking
CDP
Home screen
Membership Hub
Grow
Grow story screen
Event list screen
Details screen
Confirmation
Membership Hub
Account
Non-authenticated user
Authenticated user
Membership settings
On-boarding
City input
Birthdate input
Email stored at the time of purchase
Search
Search parameters
CAD and USD
Converted card components to contentful
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