lululemon App | CDP
Elevated experience
What is an elevated experience?
End-to-end evaluation of a category, activity or franchise experience – putting the guest and our product innovation at the center to design an elevated online experience across our digital pillars.
Challenge was the timeline
The start date of end-to-end product design for App was 2 weeks before the deadline (handoff for development)
End-to-end product design results
Duration
2 weeks
Effort
214 hours
Breakdown of the project
Users
New and existing guests
Age 18 - 44
Activities: Yoga, running and training
Core team
1 Product manager
1 iOS developer
1 Solution architect
1 UX designer - me (end to end design)
Continue collaboration
Product manager (app)
1 UX researcher
1 Web product designer
Stakeholders
Science of Feel team
Franchise team
Educators
Brand team
Web team
Process
01. Review the science of feel/data points
Review user group testing
Evaluate store experience
Don’t break the purchase flow
Mobile information architecture
Explore different touch screens
Review words
Show designs
Web mobile user testing
Time frame
2 weeks
