https://www.ashleyagellon.com/membership daily 0.75 2026-06-01 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500756764-AWX0P5X32O69GG9HEABU/AshleyAgellon_lululemon_become_a_member.jpg Membership - Make it stand out Become a member Built the full purchase funnel from value proposition to order confirmation. The design had to earn trust before asking for $168, so each screen laddered up to the moment the user understood the membership paid for itself immediately. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500771527-QPRAKZL98ZPWY3QYTPS3/AshleyAgellon_lululemon_membership_hub.jpg Membership - Make it stand out Membership hub The central experience where membership delivers on its promise. Designed onboarding, notifications, deep linking, booking flows, and five distinct benefit surfaces, including birthday discount, early access, Grow events, and Black Friday. The hub had to surface the right benefit at the right moment without overwhelming the member. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500787312-UPSM8MZX7RBTUS2XC7Q0/AshleyAgellon_lululemon_membership_birthdayDiscount.jpg Membership - Make it stand out Birthday discount A high-intent, time-sensitive moment. Designed the full notification-to-checkout path across three states: member discount, ambassador discount, and no discount. Ensuring the benefit is applied automatically with zero friction at the cart. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500850065-QM6SV6LFQ0X1CYFNRJU8/AshleyAgellon_lululemon_membership_auto-renewal.jpg Membership - Make it stand out Gifting and Auto-renewal The most complex journey on the project. Led discovery, competitive analysis, requirements gathering, and use case mapping across purchase, opt-in/opt-out, and credit card flows. Collaborated with copywriters and legal to ship a flow that was compliant. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503719944-D17PG0LJHQHIKQ0CUHVH/AshleyAgellon_lululemon_marketplace.jpg Membership - Make it stand out Marketplace lululemon selects special guests: authors, athletes, cultural figures to host events exclusively for members. These activations are not open to the public. Designed the Marketplace CDP and PDP to make each one feel like a personal invitation, not a transaction. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503780768-CYU493POG366F25OZTF4/AshleyAgellon_lululemon_membership_earlyaccess.jpg Membership - Make it stand out Early access Designed the deep-linked path from notification to home screen to membership hub, ensuring members landed in the right place with full context intact. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503818726-HRYOM4EMH7L83CUFIQVW/AshleyAgellon_lululemon_membership_grow.jpg Membership - Make it stand out Grow lululemon's Grow program offers members exclusive access to personal development classes, think mindset, journaling, goal-setting, not workouts. Designed the full journey from the Grow story screen through event discovery, class details, bookin confirmation, and return to the membership hub. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503863523-X7WYLUVO0TIVJIQJXP13/AshleyAgellon_lululemon_membership_account.jpg Membership - Make it stand out Account Designed authenticated and non-authenticated states and membership settings, the layer most users never see unless something goes wrong. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503963383-Q1X7QLE16N3MLE0143K3/AshleyAgellon_lululemon_membership_onboarding.jpg Membership - Make it stand out Search City, birthdate, and email capture at the point of purchase. Minimal fields, clear purpose, data stored at time of sign-up to personalise the membership experience from day one. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634504891243-GVH9R7DQEQ4233FY91RE/AshleyAgellon_lululemon_membership_search.jpg Membership - Make it stand out Search Designed search parameters supporting both CAD and USD markets, accounting for regional pricing and availability differences across the catalogue. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634518181996-QM94Y8J25IU8L16H5E1N/AshleyAgellon_membership_handoff.png Membership https://www.ashleyagellon.com/navigation daily 0.75 2026-06-01 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Navigation https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Navigation https://www.ashleyagellon.com/contact daily 0.75 2023-11-20 https://www.ashleyagellon.com/portfolio daily 0.75 2026-06-01 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613445206695-ULVS499NUR4ZSAJFZ98P/Roksanda_banner-high.gif Portfolio Lululemon App | Navigation https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Portfolio Lululemon Digital Fixture | PDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Portfolio Lululemon App | Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Portfolio Lululemon Retail App | VoIP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Portfolio Lululemon App | Order list https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Portfolio Lululemon App | Elevated Experiences CDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fc313df7-690f-49e5-bc01-1aab5c151b6a/AshleyAgellon_EndToEnd_DesignProjects_2020.jpg Portfolio Lululemon App | Ashley's Journey 2020 https://www.ashleyagellon.com/navigation-case-study daily 0.75 2026-06-01 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544179793-BHJPWPIP5BJLHOR0CDKW/old_home.jpg Navigation - case study Home screen Guests are confused after they select a gender (Women or Men). https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544282628-R9ISVV3AACFXDX8ULAQD/old_women.jpg Navigation - case study Features screen What are the features? Image is not tappable Segment control and indicator are not visible. Where are all the products? https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613679906534-5G8PFT2AEE72Q0OSCZL9/old_home_screens.jpg Navigation - case study 11 taps / 7 screens to view sub-category products https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613682468399-7DOPZLWTBC4JCA3IMPDM/old_app_screens.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613545804561-ML3XBXIDGIDR7HYWQYE8/purchase_user_flow.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634154132649-IT83OCFUS7BFEX3KF5D3/web_nav.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634156579769-1YBOSTGCBZXIDX8W8IY8/store_layout.jpg Navigation - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613819028699-GGSJFBA07UOFP3F2FNM4/store_observation3.jpg Navigation - case study Aha, moment… 1 hanger away - 1 tap away https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634194768888-FNN1WV7TPQMKGYKIOQEJ/AshleyAgellon_WebData+points.png Navigation - case study Group commonalities. The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. (1) Gender tab; (2) What’s new; (3) Categories; (4) Activities / Collections; (5) We made too much https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634197961449-FNWF8FTJF2ZM7M8C9M5X/AshleyAgellon_V2_Gender_Storelayout_Datapoints.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634201204364-YM7YTDOKVINBBZWJL29P/AshleyAgellon_V2_datapoints_wireframe.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199205340-ABNW9N16CB0MO9BSF514/AshleyAgellon_Navigation2017_Android.png Navigation - case study Android https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199227539-U69D1T0FWEKJU4E18G11/AshleyAgellon_Navigation2017_iOS.png Navigation - case study iOS https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634200546345-P1XR71NXP9RJEKLVK1FU/AshleyAgellon_ReskinlululemonApp_with+reviews.png Navigation - case study 2019 RE-SKIN: Lululemon brand changed their colours from gold to red highlights, black text and white background. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634202120992-VS8TPRNHD4ZW5IIY0UWS/AshleyAgellon_2020_lululemonApp_NewBrandGuidelines.png Navigation - case study 2020 New brand guidelines and a new category UX/UI interaction https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c6b94805-6fb0-4fc1-aa45-5e3384b3b2dc/AshleyAgellon_Comparison_AppWeb_Align.jpg Navigation - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/343d2156-8d00-4a1c-bee6-491641bb4c56/AshleyAgellon_Comparison_AppWeb_Bra.jpg Navigation - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Navigation - case study https://www.ashleyagellon.com/voip-case-study daily 0.75 2023-12-02 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634920162112-YSXEZQ5X114WFGR84VL2/AshleyAgellon_VoiP+flow.png VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634520889316-N0QB337MH8WVXJM76U8L/AshleyAgellon_VoIP_incomingCallScreen.jpg VoIP - case study https://www.ashleyagellon.com/voip daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634369760537-F1Q02C88LHC6TR1N1TH6/AshleyAgellon_incomingCall_FS_curbside.png VoIP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634370364579-X2JOP6X5JWXPZGXKTVNY/AshleyAgellon_incomingCall_banner.png VoIP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634369863009-LWPET1M8XW0I0B0Q7WVJ/AshleyAgellon_acceptedCall_phoneHomescreen.png VoIP https://www.ashleyagellon.com/navigation-case-study-1 daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/b10f1213-32fd-4e11-a569-72a49aec18eb/Orders.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634763727724-07Q33WYD9PHIVEUGC0QA/Web_Experience_SizeNotAvailble.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/9a5005bb-f007-40c9-af3c-5ae6fe43d8d2/AshleyAgellon_DFXPDP_SizeNotAvailable_GuestwalksAway.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/3922d11b-68b2-4d2e-aafd-d634065ca910/AshleyAgellon_DFXPDP_NotAvailable_HemmingAppears.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/10bdb0c6-bb9e-4d71-91f1-3f54a78abce5/AshleyAgellon_DFXPDP_SWAN.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539870230-AVYUIFH007RLN546BDXG/PDP+-DFX-old+to+be+replaced_sm.jpg DFX -PDP - case study - Make it stand out Current DFX PDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539870230-AVYUIFH007RLN546BDXG/PDP+-DFX-old+to+be+replaced_sm.jpg DFX -PDP - case study - Make it stand out Current DFX PDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539895246-2VK6LY87S3OUI65629TP/AshleyAgellon_DFX-PDP_sm.jpg DFX -PDP - case study DFX - PDP | Default screen https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635065848287-9QQIABF2RADB1629KT14/AshleyAgellon_DFX-PDP_Swan.jpg DFX -PDP - case study - Make it stand out DFX - PDP | Size available Guest is able to have the size, colour and length! https://www.ashleyagellon.com/dfx-pdp daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539870230-AVYUIFH007RLN546BDXG/PDP+-DFX-old+to+be+replaced_sm.jpg DFX - PDP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539895246-2VK6LY87S3OUI65629TP/AshleyAgellon_DFX-PDP_sm.jpg DFX - PDP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyagellon.com/mypurchases-case-study daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886614937-6NCUF5IMQA7N0IJ810O9/AshleyAgellon_+MyPurchases_Account.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886643496-JMMS8F36HGZLVRPSOSBI/AshleyAgellon_+MyPurchases_OrderList.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886700145-ULW65W5JSPOX65SQSQ23/AshleyAgellon_+MyPurchases_OrderDetails.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900875869-5K8R5A3NE48UY8TC8BKH/card01.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900902825-KQW3M4YONHKT5IKXLJ6L/card02.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900927140-DZTIYYWUD98U1SWRS5I4/card03.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900943980-L1L1XCSQOW7ZV5FGAP4A/card04.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a46173b0-557c-443b-992b-56a3bbb91c87/card05.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/f1ce4fee-a015-4292-8b9b-dc454b0cd795/card06.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/7caf50f6-ede9-4c3e-ad07-18a2ce51497b/card07.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634889948711-I8UIGQI5E1R773UG9S2T/MyPurchases_Old.png My purchases - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635138865317-HFMRX4ZQ52L2L4O1WKDA/AshleyAgellon_Feature_Competitive_Analysis.png My purchases - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634895130787-QQXCVERZWPG7PZVYVGBD/PH_v1.png My purchases - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyagellon.com/cardcomponent-notes daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634896204337-M183MCH7A5KNZ51HOUY4/AshleyAgellon_MyPurchases_Design1and2.jpg My purchases - card component notes https://www.ashleyagellon.com/flow-order-list daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886643496-JMMS8F36HGZLVRPSOSBI/AshleyAgellon_+MyPurchases_OrderList.png My purchases - flow - order list https://www.ashleyagellon.com/flowaccount-1 daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886614937-6NCUF5IMQA7N0IJ810O9/AshleyAgellon_+MyPurchases_Account.png My purchases - flow - account https://www.ashleyagellon.com/flow-order-details daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634899270978-58LNEEKHCU0XMDM080LS/AshleyAgellon_+MyPurchases_OrderDetails_large.png My purchases - flow - order details https://www.ashleyagellon.com/voip-call-kit daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634920852406-WK39SETF4DNRFBYTFR1E/AshleyAgellon_CallKit_LockedScreen.png VoIP - call kit https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634920919559-EE8AZHW29OPLL3DMW8T7/AshleyAgellon_CallKit_BBRApp_notOpened.png VoIP - call kit https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634921048199-Q86US8OLVPZQYAVRMXGZ/AshleyAgellon_CallKit_BBRApp_opened.png VoIP - call kit https://www.ashleyagellon.com/elevated-experience-cdp daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635116723091-EREBR54T4404EN0OM06Y/AshleyAgellon_Elevated+Experience+CDP+Timeline.png Elevated Experience CDP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyagellon.com/elevated-experience-cdp-case-study daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122220407-SUG70UFXGKX8M07G2RYQ/SOF_Activity_Yoga.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121677311-OEO9WXKD4YRV26QBGHQQ/SOF_Yoga_Fabric_Nulu.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121693299-B02FXHRPWUAAMH87KZEG/SOF_Yoga_Fabric_Luxtreme.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120896928-44HOJU7PVYQUXISBVOJQ/SOF_Activity_Run.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121999391-SLQ9PZ3R02TSTBSG0HIH/SOF_Run_Fabric_Nulux.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120941172-1FF9726ZJWC98PCCVIHA/SOF_Activity_Train.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122054270-D4X3HAFA7XUG4A2Y37XT/SOF_Train_Fabric_Everlux.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635145314009-5PDRV95FT854XSQXFQ4Q/AshleyAgellon_OnlineInstore_shopping_journey.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147453910-W0DFAR6HFFEJHDAQ92HG/AshleyAgellon_Web_App_Wireframe_Comparison.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147995451-YZQ9OMWZ8GMBPTB7J29T/PuchaseFlow.png Elevated Experience CDP - case study https://www.ashleyagellon.com/navigation-case-study-stats daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544179793-BHJPWPIP5BJLHOR0CDKW/old_home.jpg Navigation - case study-no measurement Home screen Guests are confused after they select a gender (Women or Men). https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544282628-R9ISVV3AACFXDX8ULAQD/old_women.jpg Navigation - case study-no measurement Features screen What are the features? Image is not tappable Segment control and indicator are not visible. Where are all the products? https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613679906534-5G8PFT2AEE72Q0OSCZL9/old_home_screens.jpg Navigation - case study-no measurement 11 taps / 7 screens to view sub-category products https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613682468399-7DOPZLWTBC4JCA3IMPDM/old_app_screens.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613545804561-ML3XBXIDGIDR7HYWQYE8/purchase_user_flow.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634154132649-IT83OCFUS7BFEX3KF5D3/web_nav.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634156579769-1YBOSTGCBZXIDX8W8IY8/store_layout.jpg Navigation - case study-no measurement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613819028699-GGSJFBA07UOFP3F2FNM4/store_observation3.jpg Navigation - case study-no measurement Aha, moment… 1 hanger away - 1 tap away https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634194768888-FNN1WV7TPQMKGYKIOQEJ/AshleyAgellon_WebData+points.png Navigation - case study-no measurement Group commonalities. The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. (1) Gender tab; (2) What’s new; (3) Categories; (4) Activities / Collections; (5) We made too much https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634197961449-FNWF8FTJF2ZM7M8C9M5X/AshleyAgellon_V2_Gender_Storelayout_Datapoints.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634201204364-YM7YTDOKVINBBZWJL29P/AshleyAgellon_V2_datapoints_wireframe.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199205340-ABNW9N16CB0MO9BSF514/AshleyAgellon_Navigation2017_Android.png Navigation - case study-no measurement Android https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199227539-U69D1T0FWEKJU4E18G11/AshleyAgellon_Navigation2017_iOS.png Navigation - case study-no measurement iOS https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634200546345-P1XR71NXP9RJEKLVK1FU/AshleyAgellon_ReskinlululemonApp_with+reviews.png Navigation - case study-no measurement 2019 RE-SKIN: Lululemon brand changed their colours from gold to red highlights, black text and white background. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634202120992-VS8TPRNHD4ZW5IIY0UWS/AshleyAgellon_2020_lululemonApp_NewBrandGuidelines.png Navigation - case study-no measurement 2020 New brand guidelines and a new category UX/UI interaction https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c6b94805-6fb0-4fc1-aa45-5e3384b3b2dc/AshleyAgellon_Comparison_AppWeb_Align.jpg Navigation - case study-no measurement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/343d2156-8d00-4a1c-bee6-491641bb4c56/AshleyAgellon_Comparison_AppWeb_Bra.jpg Navigation - case study-no measurement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Navigation - case study-no measurement https://www.ashleyagellon.com/elevated-experience-cdp-case-study-stats daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122220407-SUG70UFXGKX8M07G2RYQ/SOF_Activity_Yoga.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121677311-OEO9WXKD4YRV26QBGHQQ/SOF_Yoga_Fabric_Nulu.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121693299-B02FXHRPWUAAMH87KZEG/SOF_Yoga_Fabric_Luxtreme.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120896928-44HOJU7PVYQUXISBVOJQ/SOF_Activity_Run.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121999391-SLQ9PZ3R02TSTBSG0HIH/SOF_Run_Fabric_Nulux.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120941172-1FF9726ZJWC98PCCVIHA/SOF_Activity_Train.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122054270-D4X3HAFA7XUG4A2Y37XT/SOF_Train_Fabric_Everlux.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635145314009-5PDRV95FT854XSQXFQ4Q/AshleyAgellon_OnlineInstore_shopping_journey.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147453910-W0DFAR6HFFEJHDAQ92HG/AshleyAgellon_Web_App_Wireframe_Comparison.png Elevated Experience CDP - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613819028699-GGSJFBA07UOFP3F2FNM4/store_observation3.jpg (DO NOT THROW) Aha, moment… 1 hanger away - 1 tap away https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634194768888-FNN1WV7TPQMKGYKIOQEJ/AshleyAgellon_WebData+points.png (DO NOT THROW) Group commonalities. The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. 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