https://www.ashleyagellon.com/membership daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503780768-CYU493POG366F25OZTF4/AshleyAgellon_lululemon_membership_earlyaccess.jpg Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503818726-HRYOM4EMH7L83CUFIQVW/AshleyAgellon_lululemon_membership_grow.jpg Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500850065-QM6SV6LFQ0X1CYFNRJU8/AshleyAgellon_lululemon_membership_auto-renewal.jpg Membership - Make it stand out Auto renewal flow https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503963383-Q1X7QLE16N3MLE0143K3/AshleyAgellon_lululemon_membership_onboarding.jpg Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634504891243-GVH9R7DQEQ4233FY91RE/AshleyAgellon_lululemon_membership_search.jpg Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503719944-D17PG0LJHQHIKQ0CUHVH/AshleyAgellon_lululemon_marketplace.jpg Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500787312-UPSM8MZX7RBTUS2XC7Q0/AshleyAgellon_lululemon_membership_birthdayDiscount.jpg Membership - Make it stand out Birthday discount flow https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634503863523-X7WYLUVO0TIVJIQJXP13/AshleyAgellon_lululemon_membership_account.jpg Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500771527-QPRAKZL98ZPWY3QYTPS3/AshleyAgellon_lululemon_membership_hub.jpg Membership - Make it stand out Membership hub flow https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634500756764-AWX0P5X32O69GG9HEABU/AshleyAgellon_lululemon_become_a_member.jpg Membership - Make it stand out Become a member flow https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634518181996-QM94Y8J25IU8L16H5E1N/AshleyAgellon_membership_handoff.png Membership View handoff https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Membership https://www.ashleyagellon.com/contact daily 0.75 2023-11-20 https://www.ashleyagellon.com/navigation daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Navigation https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Navigation https://www.ashleyagellon.com/portfolio daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/f32c7e0c-4ed8-4ee0-b1e2-e96ee98cee24/ClaraHenry2-1.png Portfolio ASICS Apps | Influencer | Custom Training Plans | Stadium (Running store) | Swedish and English https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a2c50e4b-afc8-4f59-9323-09d1f8cb3423/Andy_Reidy.jpg Portfolio ASICS Apps | Ambassador | Sydney Marathon - Candidate Race for the Abbott World Marathon Majors https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/db8a8895-30a9-4556-a60f-65e9efc42e23/JS_Group.jpg Portfolio ASICS Apps | Paralympian | Dubai Race - Largest Race in the world https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/216d5996-d68c-450f-a909-b141547152e0/TurkeyTrot.jpg Portfolio ASICS Apps | Scalable, Flexible and Re-useable https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613445206695-ULVS499NUR4ZSAJFZ98P/Roksanda_banner-high.gif Portfolio Lululemon App | Navigation https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Portfolio Lululemon Digital Fixture | PDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Portfolio Lululemon App | Membership https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Portfolio Lululemon Retail App | VoIP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Portfolio Lululemon App | Order list https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Portfolio Lululemon App | Elevated Experiences CDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fc313df7-690f-49e5-bc01-1aab5c151b6a/AshleyAgellon_EndToEnd_DesignProjects_2020.jpg Portfolio Lululemon App | Ashley's Journey 2020 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg Portfolio ASICS Apps | Ashley's journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/08c7234a-288a-4c05-ac5b-4e9f737ad380/WERUN.jpg Portfolio ASICS Apps | New UserB2B | Strategy and Research https://www.ashleyagellon.com/navigation-case-study daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544282628-R9ISVV3AACFXDX8ULAQD/old_women.jpg Navigation - case study Features screen What are the features? Image is not tappable Segment control and indicator are not visible. Where are all the products? https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544179793-BHJPWPIP5BJLHOR0CDKW/old_home.jpg Navigation - case study Home screen Guests are confused after they select a gender (Women or Men). https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613679906534-5G8PFT2AEE72Q0OSCZL9/old_home_screens.jpg Navigation - case study 11 taps / 7 screens to view sub-category products https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613682468399-7DOPZLWTBC4JCA3IMPDM/old_app_screens.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613545804561-ML3XBXIDGIDR7HYWQYE8/purchase_user_flow.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634154132649-IT83OCFUS7BFEX3KF5D3/web_nav.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634156579769-1YBOSTGCBZXIDX8W8IY8/store_layout.jpg Navigation - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613819028699-GGSJFBA07UOFP3F2FNM4/store_observation3.jpg Navigation - case study Aha, moment… 1 hanger away - 1 tap away https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634194768888-FNN1WV7TPQMKGYKIOQEJ/AshleyAgellon_WebData+points.png Navigation - case study Group commonalities. The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. (1) Gender tab; (2) What’s new; (3) Categories; (4) Activities / Collections; (5) We made too much https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634201204364-YM7YTDOKVINBBZWJL29P/AshleyAgellon_V2_datapoints_wireframe.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634197961449-FNWF8FTJF2ZM7M8C9M5X/AshleyAgellon_V2_Gender_Storelayout_Datapoints.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199227539-U69D1T0FWEKJU4E18G11/AshleyAgellon_Navigation2017_iOS.png Navigation - case study iOS https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199205340-ABNW9N16CB0MO9BSF514/AshleyAgellon_Navigation2017_Android.png Navigation - case study Android https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634200546345-P1XR71NXP9RJEKLVK1FU/AshleyAgellon_ReskinlululemonApp_with+reviews.png Navigation - case study 2019 RE-SKIN: Lululemon brand changed their colours from gold to red highlights, black text and white background. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634202120992-VS8TPRNHD4ZW5IIY0UWS/AshleyAgellon_2020_lululemonApp_NewBrandGuidelines.png Navigation - case study 2020 New brand guidelines and a new category UX/UI interaction https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/343d2156-8d00-4a1c-bee6-491641bb4c56/AshleyAgellon_Comparison_AppWeb_Bra.jpg Navigation - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c6b94805-6fb0-4fc1-aa45-5e3384b3b2dc/AshleyAgellon_Comparison_AppWeb_Align.jpg Navigation - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Navigation - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Navigation - case study https://www.ashleyagellon.com/voip-case-study daily 0.75 2023-12-02 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634920162112-YSXEZQ5X114WFGR84VL2/AshleyAgellon_VoiP+flow.png VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634520889316-N0QB337MH8WVXJM76U8L/AshleyAgellon_VoIP_incomingCallScreen.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg VoIP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg VoIP - case study https://www.ashleyagellon.com/voip daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634369863009-LWPET1M8XW0I0B0Q7WVJ/AshleyAgellon_acceptedCall_phoneHomescreen.png VoIP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634370364579-X2JOP6X5JWXPZGXKTVNY/AshleyAgellon_incomingCall_banner.png VoIP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634369760537-F1Q02C88LHC6TR1N1TH6/AshleyAgellon_incomingCall_FS_curbside.png VoIP https://www.ashleyagellon.com/navigation-case-study-1 daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539870230-AVYUIFH007RLN546BDXG/PDP+-DFX-old+to+be+replaced_sm.jpg DFX -PDP - case study - Make it stand out Current DFX PDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539870230-AVYUIFH007RLN546BDXG/PDP+-DFX-old+to+be+replaced_sm.jpg DFX -PDP - case study - Make it stand out Current DFX PDP https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539895246-2VK6LY87S3OUI65629TP/AshleyAgellon_DFX-PDP_sm.jpg DFX -PDP - case study DFX - PDP | Default screen https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635065848287-9QQIABF2RADB1629KT14/AshleyAgellon_DFX-PDP_Swan.jpg DFX -PDP - case study - Make it stand out DFX - PDP | Size available Guest is able to have the size, colour and length! https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/b10f1213-32fd-4e11-a569-72a49aec18eb/Orders.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634763727724-07Q33WYD9PHIVEUGC0QA/Web_Experience_SizeNotAvailble.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/9a5005bb-f007-40c9-af3c-5ae6fe43d8d2/AshleyAgellon_DFXPDP_SizeNotAvailable_GuestwalksAway.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/3922d11b-68b2-4d2e-aafd-d634065ca910/AshleyAgellon_DFXPDP_NotAvailable_HemmingAppears.jpg DFX -PDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/10bdb0c6-bb9e-4d71-91f1-3f54a78abce5/AshleyAgellon_DFXPDP_SWAN.jpg DFX -PDP - case study https://www.ashleyagellon.com/dfx-pdp daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539895246-2VK6LY87S3OUI65629TP/AshleyAgellon_DFX-PDP_sm.jpg DFX - PDP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634539870230-AVYUIFH007RLN546BDXG/PDP+-DFX-old+to+be+replaced_sm.jpg DFX - PDP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyagellon.com/mypurchases-case-study daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634889948711-I8UIGQI5E1R773UG9S2T/MyPurchases_Old.png My purchases - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635138865317-HFMRX4ZQ52L2L4O1WKDA/AshleyAgellon_Feature_Competitive_Analysis.png My purchases - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634895130787-QQXCVERZWPG7PZVYVGBD/PH_v1.png My purchases - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886614937-6NCUF5IMQA7N0IJ810O9/AshleyAgellon_+MyPurchases_Account.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886643496-JMMS8F36HGZLVRPSOSBI/AshleyAgellon_+MyPurchases_OrderList.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886700145-ULW65W5JSPOX65SQSQ23/AshleyAgellon_+MyPurchases_OrderDetails.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900875869-5K8R5A3NE48UY8TC8BKH/card01.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900902825-KQW3M4YONHKT5IKXLJ6L/card02.png My purchases - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634900927140-DZTIYYWUD98U1SWRS5I4/card03.png My purchases - 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flow - order list https://www.ashleyagellon.com/flowaccount-1 daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634886614937-6NCUF5IMQA7N0IJ810O9/AshleyAgellon_+MyPurchases_Account.png My purchases - flow - account https://www.ashleyagellon.com/flow-order-details daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634899270978-58LNEEKHCU0XMDM080LS/AshleyAgellon_+MyPurchases_OrderDetails_large.png My purchases - flow - order details https://www.ashleyagellon.com/voip-call-kit daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634920852406-WK39SETF4DNRFBYTFR1E/AshleyAgellon_CallKit_LockedScreen.png VoIP - call kit https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634920919559-EE8AZHW29OPLL3DMW8T7/AshleyAgellon_CallKit_BBRApp_notOpened.png VoIP - call kit https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634921048199-Q86US8OLVPZQYAVRMXGZ/AshleyAgellon_CallKit_BBRApp_opened.png VoIP - call kit https://www.ashleyagellon.com/elevated-experience-cdp daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635116723091-EREBR54T4404EN0OM06Y/AshleyAgellon_Elevated+Experience+CDP+Timeline.png Elevated Experience CDP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashleyagellon.com/elevated-experience-cdp-case-study daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121677311-OEO9WXKD4YRV26QBGHQQ/SOF_Yoga_Fabric_Nulu.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122220407-SUG70UFXGKX8M07G2RYQ/SOF_Activity_Yoga.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121999391-SLQ9PZ3R02TSTBSG0HIH/SOF_Run_Fabric_Nulux.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120896928-44HOJU7PVYQUXISBVOJQ/SOF_Activity_Run.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122054270-D4X3HAFA7XUG4A2Y37XT/SOF_Train_Fabric_Everlux.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121693299-B02FXHRPWUAAMH87KZEG/SOF_Yoga_Fabric_Luxtreme.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120941172-1FF9726ZJWC98PCCVIHA/SOF_Activity_Train.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635145314009-5PDRV95FT854XSQXFQ4Q/AshleyAgellon_OnlineInstore_shopping_journey.png Elevated Experience CDP - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147453910-W0DFAR6HFFEJHDAQ92HG/AshleyAgellon_Web_App_Wireframe_Comparison.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147995451-YZQ9OMWZ8GMBPTB7J29T/PuchaseFlow.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Elevated Experience CDP - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Elevated Experience CDP - case study https://www.ashleyagellon.com/navigation-case-study-stats daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544179793-BHJPWPIP5BJLHOR0CDKW/old_home.jpg Navigation - case study-no measurement Home screen Guests are confused after they select a gender (Women or Men). https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613544282628-R9ISVV3AACFXDX8ULAQD/old_women.jpg Navigation - case study-no measurement Features screen What are the features? 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The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. 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case study-no measurement 2019 RE-SKIN: Lululemon brand changed their colours from gold to red highlights, black text and white background. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634202120992-VS8TPRNHD4ZW5IIY0UWS/AshleyAgellon_2020_lululemonApp_NewBrandGuidelines.png Navigation - case study-no measurement 2020 New brand guidelines and a new category UX/UI interaction https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/343d2156-8d00-4a1c-bee6-491641bb4c56/AshleyAgellon_Comparison_AppWeb_Bra.jpg Navigation - case study-no measurement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c6b94805-6fb0-4fc1-aa45-5e3384b3b2dc/AshleyAgellon_Comparison_AppWeb_Align.jpg Navigation - case study-no measurement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Navigation - case study-no measurement https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Navigation - case study-no measurement https://www.ashleyagellon.com/elevated-experience-cdp-case-study-stats daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120941172-1FF9726ZJWC98PCCVIHA/SOF_Activity_Train.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121677311-OEO9WXKD4YRV26QBGHQQ/SOF_Yoga_Fabric_Nulu.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122220407-SUG70UFXGKX8M07G2RYQ/SOF_Activity_Yoga.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635120896928-44HOJU7PVYQUXISBVOJQ/SOF_Activity_Run.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121693299-B02FXHRPWUAAMH87KZEG/SOF_Yoga_Fabric_Luxtreme.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635121999391-SLQ9PZ3R02TSTBSG0HIH/SOF_Run_Fabric_Nulux.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635122054270-D4X3HAFA7XUG4A2Y37XT/SOF_Train_Fabric_Everlux.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635145314009-5PDRV95FT854XSQXFQ4Q/AshleyAgellon_OnlineInstore_shopping_journey.png Elevated Experience CDP - case study - stats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147453910-W0DFAR6HFFEJHDAQ92HG/AshleyAgellon_Web_App_Wireframe_Comparison.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1635147995451-YZQ9OMWZ8GMBPTB7J29T/PuchaseFlow.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Elevated Experience CDP - case study - stats https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50471394-136d-442a-bf50-4efb9bf3d936/Ashley_Agellon_Journey_ASICS_Apps.jpg Elevated Experience CDP - case study - stats https://www.ashleyagellon.com/scaleandgrow daily 0.75 2023-12-13 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/6f995865-7fa8-4e5d-8b61-ed205fa3fff0/Events1_txt.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/44944c94-faab-44d6-ac65-da89fda7dc9d/ASICS1_txt.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/7d1bc5f9-5514-4610-8ae8-7d5fc3dcb747/RK1_txt.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/cb96b16c-05a9-4fc8-95fb-105b515c94f7/Race1_txt.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/6cec1b7e-9412-4735-b8b7-25d85cff2c53/Influencer1_txt.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/f873cca4-b153-493d-8686-879694bf7d66/JS_race.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/bc33f887-6ae6-40fb-91a0-db80beacc40b/JS_challenge.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/f08e0185-ac50-4648-ab4b-49eb2f0cab04/JS_Dubai.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/50352197-55cd-4e90-a67e-53a066bfafd4/JS_shop.png https://www.ashleyagellon.com/asicsrunkeeperapp-ashleysjourney daily 0.75 2023-12-13 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c2a2ffc9-c949-44f3-8c0d-879022db55e1/Conversion.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a732b0a4-fb80-4be6-855a-f04bffce9500/CTAHierarchyMapping%28v%29.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/3e4fb1a9-a6fa-4b45-98a3-55eeaceccc7e/journeyMap%28h%29.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c867867c-a111-49fe-8a16-cff2363fdaa4/Screen_iOS.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ae01c5f1-9bd4-41d0-a45f-f97020321f45/Screen_Android.png ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/91f6aed3-9b66-45d9-987a-0f022e35c967/B2B_Engage_Convert.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c39dbced-d91f-44a8-8a70-e653d202510e/Sydney.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/af21e212-623c-480c-99bd-f868bf409e27/Sweden.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/84298525-377b-4928-a7eb-ca84961a3213/Dubai.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/99e22a8a-06d2-4638-b722-e222022f91fd/ASICS_Colors.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/69f5543d-ba36-4e54-a288-e9a32684d175/AppleWatch.jpg ASICS Runkeeper App - Ashleys Journey https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/6044bf18-e287-426a-bc26-44d7c6991c3d/Habit_formation.jpg ASICS Runkeeper App - Ashleys Journey https://www.ashleyagellon.com/lululemonapp-ashleysjourney-2020 daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/0b3c9f96-e9f9-4eb4-b42a-29fa31831bdd/AshleyAgellon_EndToEnd_DesignProjects_2020.jpg lululemon App | Ashley's Journey 2020 Individual Contributor | End to end design and delivery https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/8ad541bd-8d1f-41fc-91f6-8d4c2dd5d02b/AshleyAgellon_EndToEnd_DesignProjects_2020_Membership.jpg lululemon App | Ashley's Journey 2020 Individual Contributor | End to end design and delivery https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/11dd9a7b-daf2-4036-9ae3-11c1b5f9762e/AshleyAgellon_EndToEnd_DesignProjects_2020_Omni.jpg lululemon App | Ashley's Journey 2020 Individual Contributor | End to end design and delivery https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/9e0350f4-7ca6-4f03-8a4f-88b42e4f820d/AshleyAgellon_EndToEnd_DesignProjects_2020_Contentful_Components.jpg lululemon App | Ashley's Journey 2020 Individual Contributor | End to end design and delivery https://www.ashleyagellon.com/from-ground-0 daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/18cf7de5-d5a4-494a-9d95-97bf365ad9ea/image-asset+%282%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/97dd9be6-f3fa-407e-a03a-4ed660f162b4/AroHa_02.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847756399-E68MWFP13QSTWSIE0HHB/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg From Ground 0 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg From Ground 0 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg From Ground 0 https://www.ashleyagellon.com/clara-v1 daily 0.75 2023-11-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Clara v1 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Clara v1 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Clara v1 https://www.ashleyagellon.com/scaleandgrow-case-study daily 0.75 2023-12-02 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/7485a401-dc98-4e5c-af49-093e7b7fc464/workshop_step1.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/3099d813-719c-446b-8769-f87d99851b3a/workshop_step2.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/cb26ce74-0090-4233-95cc-78eba66171ec/workshop_step3v3.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/4ce1051b-782a-43b1-a8da-6ef6584b57fb/Workshop_Community.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613682468399-7DOPZLWTBC4JCA3IMPDM/old_app_screens.jpg Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613679906534-5G8PFT2AEE72Q0OSCZL9/old_home_screens.jpg Scale and Grow - case study 11 taps / 7 screens to view sub-category products https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613545804561-ML3XBXIDGIDR7HYWQYE8/purchase_user_flow.png Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634154132649-IT83OCFUS7BFEX3KF5D3/web_nav.jpg Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634156579769-1YBOSTGCBZXIDX8W8IY8/store_layout.jpg Scale and Grow - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613819028699-GGSJFBA07UOFP3F2FNM4/store_observation3.jpg Scale and Grow - case study Aha, moment… 1 hanger away - 1 tap away https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634194768888-FNN1WV7TPQMKGYKIOQEJ/AshleyAgellon_WebData+points.png Scale and Grow - case study Group commonalities. The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. (1) Gender tab; (2) What’s new; (3) Categories; (4) Activities / Collections; (5) We made too much https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634201204364-YM7YTDOKVINBBZWJL29P/AshleyAgellon_V2_datapoints_wireframe.png Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634197961449-FNWF8FTJF2ZM7M8C9M5X/AshleyAgellon_V2_Gender_Storelayout_Datapoints.png Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199227539-U69D1T0FWEKJU4E18G11/AshleyAgellon_Navigation2017_iOS.png Scale and Grow - case study iOS https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199205340-ABNW9N16CB0MO9BSF514/AshleyAgellon_Navigation2017_Android.png Scale and Grow - case study Android https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634200546345-P1XR71NXP9RJEKLVK1FU/AshleyAgellon_ReskinlululemonApp_with+reviews.png Scale and Grow - case study 2019 RE-SKIN: Lululemon brand changed their colours from gold to red highlights, black text and white background. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634202120992-VS8TPRNHD4ZW5IIY0UWS/AshleyAgellon_2020_lululemonApp_NewBrandGuidelines.png Scale and Grow - case study 2020 New brand guidelines and a new category UX/UI interaction https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/343d2156-8d00-4a1c-bee6-491641bb4c56/AshleyAgellon_Comparison_AppWeb_Bra.jpg Scale and Grow - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c6b94805-6fb0-4fc1-aa45-5e3384b3b2dc/AshleyAgellon_Comparison_AppWeb_Align.jpg Scale and Grow - case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg Scale and Grow - case study https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg Scale and Grow - case study https://www.ashleyagellon.com/strategyandresearch daily 0.75 2023-12-13 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/6ef711f9-c1bf-419d-8f40-46dbb4169af5/Werun_iMac.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/acb804d7-ec42-409b-9365-285ee470765f/WeRun_iPhone.jpg https://www.ashleyagellon.com/scalableflexibleandreuseable daily 0.75 2023-12-13 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/124467ac-ce2a-4897-be0d-2f4412a2b03c/Turkey+Trot.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/e46b5c08-d380-425d-97ae-85ce60510553/Turkey+Trot+Coach.jpg 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https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a2cc4d3d-b4da-44e0-a590-9f517949d16b/Clara_GW.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/122b3632-ace3-4be2-9cd9-5c59cf25e234/Clara_group.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/8c0633c0-4ed5-49dc-b92a-bd3e79911a4d/Clara_About.png https://www.ashleyagellon.com/do-not-throw daily 0.75 2023-12-03 https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/934c7ae5-e7cb-49fb-9936-1946a2706c72/RACE1_journey_pre_during.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/cdff9eec-441e-40aa-8197-997ade55c84d/RACE1_journey_post.png https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/7485a401-dc98-4e5c-af49-093e7b7fc464/workshop_step1.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/3099d813-719c-446b-8769-f87d99851b3a/workshop_step2.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/cb26ce74-0090-4233-95cc-78eba66171ec/workshop_step3v3.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/4ce1051b-782a-43b1-a8da-6ef6584b57fb/Workshop_Community.jpg https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613682468399-7DOPZLWTBC4JCA3IMPDM/old_app_screens.jpg (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613679906534-5G8PFT2AEE72Q0OSCZL9/old_home_screens.jpg (DO NOT THROW) 11 taps / 7 screens to view sub-category products https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613545804561-ML3XBXIDGIDR7HYWQYE8/purchase_user_flow.png (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634154132649-IT83OCFUS7BFEX3KF5D3/web_nav.jpg (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634156579769-1YBOSTGCBZXIDX8W8IY8/store_layout.jpg (DO NOT THROW) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613819028699-GGSJFBA07UOFP3F2FNM4/store_observation3.jpg (DO NOT THROW) Aha, moment… 1 hanger away - 1 tap away https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634194768888-FNN1WV7TPQMKGYKIOQEJ/AshleyAgellon_WebData+points.png (DO NOT THROW) Group commonalities. The solution architect, iOS, Android developers, QA and PM were involved to provide their insights from the findings and recommendations. I also, wanted to make sure the data points were right. So, that I can start on my design. (1) Gender tab; (2) What’s new; (3) Categories; (4) Activities / Collections; (5) We made too much https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634201204364-YM7YTDOKVINBBZWJL29P/AshleyAgellon_V2_datapoints_wireframe.png (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634197961449-FNWF8FTJF2ZM7M8C9M5X/AshleyAgellon_V2_Gender_Storelayout_Datapoints.png (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199205340-ABNW9N16CB0MO9BSF514/AshleyAgellon_Navigation2017_Android.png (DO NOT THROW) Android https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634199227539-U69D1T0FWEKJU4E18G11/AshleyAgellon_Navigation2017_iOS.png (DO NOT THROW) iOS https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634200546345-P1XR71NXP9RJEKLVK1FU/AshleyAgellon_ReskinlululemonApp_with+reviews.png (DO NOT THROW) 2019 RE-SKIN: Lululemon brand changed their colours from gold to red highlights, black text and white background. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1634202120992-VS8TPRNHD4ZW5IIY0UWS/AshleyAgellon_2020_lululemonApp_NewBrandGuidelines.png (DO NOT THROW) 2020 New brand guidelines and a new category UX/UI interaction https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/343d2156-8d00-4a1c-bee6-491641bb4c56/AshleyAgellon_Comparison_AppWeb_Bra.jpg (DO NOT THROW) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/c6b94805-6fb0-4fc1-aa45-5e3384b3b2dc/AshleyAgellon_Comparison_AppWeb_Align.jpg (DO NOT THROW) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613815283703-MPSENL2LJANTEECYNSSU/roksanda_iPhone.png (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613515621991-VVN57PEJRUO6IW4MOSKM/roksanda_macbook_pro.png (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/1613471043232-C2CQ8XKTS4VE3T6PP8BH/lululemon_app_banner_top.jpg (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/a591e6d4-a7d0-4e90-a4f6-760ed2b80f0e/DFX-PDP.png (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/5ff2ec30-b615-4bc3-8707-c070c94b0aaa/membership2020_leggings.jpg (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/24bf9665-4fc8-471b-a2f6-27d289f0e702/VoIP.jpg (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/ad25cc49-d03e-474b-9d09-b2f6f7a3ff91/Orders.jpg (DO NOT THROW) https://images.squarespace-cdn.com/content/v1/6019e3855a2ceb37eec2eed7/fe729bd5-fdf5-4296-84e1-cf09438a5f72/ElevatedExperience_CDP.jpg (DO NOT THROW)