lululemon app
The lululemon app is another form of browsing and shopping for lululemon gear from anywhere and anytime!
My role
I led iOS and Android design for the lululemon app navigation and home screen. The entry point for millions of guests to discover, explore, and shop lululemon gear. Joining as the sole designer, I was responsible for building an information architecture foundation strong enough to carry the entire app and flexible enough to extend beyond it. The navigation pattern I designed was later adopted in-store as part of lululemon's B2B experience.
Pain points
Unable to shop
The guests are struggling to find items after selecting a gender. Journey shopping ends
Unclear
Interaction behaviour for tap states is not standard.
Frustrated with simple interactions.