ASICS Runkeeper partnered with ASICS Ocean Pacific to launch the Sydney Marathon Challenge
Invited Runkeeper users to track 2 hours of activity over the 4 week challenge period for a chance to win a race experience, flights and accommodations for themselves and a friend!
3 million impressions
3,000 new installs
Launched in 16 countries
Context Matters
The Sydney Marathon Group has the same framework as Clara Henry's; however, the creators' and athletes' goals and needs differ.
What are the learnings from the Sydney Group?
The handoff delivery is more efficient and faster. However, content matters in context..